Media vs Social

Compare what games media emphasizes vs what social communities emphasize, using the same trend and sentiment model.

measuring differences...

Snapshot

At-a-glance comparison across media and social volume in the selected window.

Building comparison snapshot...
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Over-Indexed in Social

Positive share delta means social is talking about the topic more than media, relative to each surface's total trend mentions.

Topic Type Social Media Share Delta
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Over-Indexed in Media

Negative share delta means media is covering the topic more than social, relative to each surface's total trend mentions.

Topic Type Media Social Share Delta
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Sentiment Disagreement

Sentiment delta = social average score minus media average score. Expand a row to inspect supporting items from both sides.

Topic Type Media Tone Social Tone Delta
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